Improving Online Music Sales

     I admit that there are less people than before buying a CD online.This is very reasonable,I think ,because we can download the songs we like on the internet .And some of them are free.So I nearly can not give me a good reason to buy a CD of one singer.Of course,I may buy a CD if I like the singer very much!
     The article will give you some good ideas on online music sales:

     1. Sample Music Clips: This seems obvious, but it’s amazing how few stores actually offer this. Most people want to try it before they buy it, so offering a 30 second sample of songs will greatly increase sales.

     2. Search by Song: Many online music stores discover that customers frequently search by song title when they cannot remember the artist or album name they are looking for. Adding a search by song feature (or better yet, search by lyrics) can dramatically increase the chances that your customer will find what he is looking for.

     3. Customer Reviews and Ratings: A short paragraph written by a professional music reviewer is simply not enough. Customers want to know what other “normal” people think of the CD. Let them rate and write their own reviews of it. This will empower your customers and create a sense of community.

     4. Show Them What’s New: Don’t make your visitors sift through endless pages just to find a new release. Show them what’s new from the very beginning. Many visitors don’t know exactly what they are looking for, so a suggestion would be much appreciated. For example, C28’s Christian Music store shows highlights of a new Christian Music Cd on their home page.
     5. News Section: Keeping your customers informed about what’s new and upcoming will create a buzz around your new releases. Having a news section is a great way to get your customers excited about upcoming music. 
     You can get the imformation  here.

July 24, 2009  Author:   Posted in: Living, View

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